kyntralabs.Est. 2019
№ 01Legal

Self-Service Subscription Terms

Kyntra Labs LLCEffective May 15, 2026

These Self-Service Subscription Terms (the "Terms") are a binding agreement between Kyntra Labs LLC, a Missouri limited liability company ("Kyntra," "we," "us," or "our"), and the entity that creates an account and subscribes to the Service ("Customer" or "you"). By clicking "I agree," creating an account, or accessing or using the Service, you accept these Terms on behalf of the entity you represent, and you represent that you have authority to bind that entity.

If you do not have authority to bind your organization, or if your organization does not agree to these Terms, do not create an account and do not use the Service.

These Terms apply to self-service subscriptions to the Service. If you have entered into a separately negotiated Master Service Agreement with Kyntra, that agreement controls instead of these Terms.

1

The Service

1.1What we offer. Kyntra provides a software-as-a-service platform offering business intelligence, monitoring, and automation tools for Salesforce Marketing Cloud environments (the "Service"). The Service may include AI-assisted features powered by third-party large language model providers.
1.2Account. You must create an account to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. Notify us promptly at support@kyntralabs.io if you suspect unauthorized use of your account.
1.3Salesforce required. The Service requires you to have a valid, active subscription to Salesforce Marketing Cloud. You are solely responsible for your Salesforce subscription and for compliance with Salesforce's terms.
1.4Eligibility. The Service is intended for business use only. You must be at least 18 years old and must use the Service on behalf of a business entity, not as an individual consumer.
2

License to Use the Service

2.1Subject to your compliance with these Terms and timely payment of fees, Kyntra grants you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Service for your internal business purposes during your subscription term.
2.2You may not:

(a) sell, resell, rent, lease, sublicense, or otherwise transfer the Service to a third party;

(b) use the Service to provide services to third parties (e.g., as a service bureau);

(c) reverse engineer, decompile, disassemble, or attempt to discover the source code of the Service, except to the limited extent permitted by law that cannot be waived by contract;

(d) copy, modify, or create derivative works of the Service;

(e) remove or obscure any proprietary notices in the Service;

(f) interfere with or disrupt the Service, or attempt to gain unauthorized access to the Service or related systems;

(g) use the Service to build or train any product competitive to the Service, or to benchmark the Service;

(h) use the Service in violation of any applicable law, regulation, or third-party right; or

(i) exceed the usage limits of your subscription plan.

2.3We reserve all rights not expressly granted to you. Our trademarks, logos, and brand elements are not licensed to you.
3

Your Data and Salesforce Marketing Cloud

3.1What the Service accesses. The Service is designed to operate on metadata from your Salesforce Marketing Cloud environment — things like data extension names, field names, schemas, audience counts, automation configurations, campaign names, and send statistics. The Service does not read, retrieve, or store the actual record-level data in your data extensions (such as the names, email addresses, contact details, or engagement data of your marketing audiences). That data stays in your Salesforce Marketing Cloud environment.
3.2Limited write access. To authenticate that incoming requests to your CloudPage resources come from us, the Service writes a verification key to one designated data extension in your Salesforce Marketing Cloud environment and rotates that key periodically. The Service writes no other data to your Salesforce environment.
3.3Definitions. "Your Data" means (a) the metadata and configuration information the Service reads from your Salesforce Marketing Cloud environment, (b) information you upload to the Service or input through its user interface, (c) outputs generated by the Service, and (d) the authentication verification keys described in Section 3.2. Your Data does not include the record-level data in your Salesforce Marketing Cloud environment.
3.4Ownership. As between you and us, Your Data is yours. You grant us a non-exclusive, worldwide, royalty-free license to access, use, copy, store, transmit, and display Your Data solely to provide the Service, comply with your instructions, comply with applicable law, and enforce our rights under these Terms.
3.5Your responsibility. You are solely responsible for (a) the accuracy, legality, and integrity of Your Data; (b) ensuring you have all rights and consents necessary to provide Your Data to us and to authorize our access to your Salesforce Marketing Cloud environment as described above; and (c) any decisions or actions taken based on outputs of the Service. The data in your Salesforce Marketing Cloud environment is your responsibility under your agreement with Salesforce.
3.6AI features.

(a) The Service uses third-party large language models (currently provided by Anthropic, PBC) to power AI-assisted features. AI features operate on metadata. Your record-level audience data is not transmitted to AI providers because the Service does not access that data in the first place.

(b) We do not use Your Data — and we contractually require our AI providers not to use Your Data — to train or fine-tune foundation AI models that are made available to other customers.

(c) The Service may build context specific to your tenant (such as learned terminology and business unit conventions) to improve outputs for you over time. This per-tenant context is isolated from other customers.

3.7Aggregated and de-identified data. We may use aggregated and de-identified information derived from your use of the Service for any lawful business purpose, including improving the Service. Aggregated and de-identified information does not identify you, your users, or any individual.
3.8No sensitive data. You must not include in metadata names (such as data extension names or field names), support communications, AI prompts, or other content submitted to the Service any (a) information about minors under 18, (b) protected health information regulated by HIPAA, (c) cardholder data regulated by PCI-DSS, (d) U.S. government classified information, or (e) other categories of sensitive data identified in our Documentation as prohibited, unless we have agreed to such use in writing.
3.9Backups. Your record-level data lives in your Salesforce Marketing Cloud environment, and backups of that data are governed by your agreement with Salesforce — not by these Terms. For metadata and other Your Data that we store, we maintain our own backup practices, but you remain responsible for any backups you need for your own purposes.
3.10Privacy. Our processing of personal information in Your Data is governed by our Data Processing Addendum, available at kyntralabs.io/privacy/dpa and incorporated by reference. Our Privacy Policy is available at kyntralabs.io/privacy.
4

Fees, Billing, and Subscription

4.1Fees. You agree to pay all fees for your subscription plan as displayed at sign-up or in your account dashboard. Fees are stated in U.S. dollars and exclude taxes (see Section 4.5).
4.2Billing cycle. Unless your plan specifies otherwise, you will be billed monthly in advance for the applicable Subscription Fee, beginning on the date you subscribe.
4.3Payment method. You authorize us (and our payment processor, Stripe) to charge your designated payment method for all fees as they become due. If a charge fails, we may retry the charge and may suspend or terminate your access to the Service.
4.4Auto-renewal and cancellation. Your subscription automatically renews at the end of each billing cycle at the then-current rates. You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the then-current billing cycle. We do not provide refunds for partial billing periods or unused portions of a subscription.
4.5Taxes. Fees do not include any taxes. You are responsible for all applicable taxes (other than taxes based on our net income).
4.6Fee changes. We may change our fees at any time. We will provide notice of fee changes by email or in the Service at least thirty (30) days before the change takes effect. Continued use of the Service after the change takes effect constitutes acceptance of the new fees.
4.7No set-off. All amounts are payable without right of set-off or counterclaim.
5

Service Availability and Support

5.1We will use commercially reasonable efforts to keep the Service available, but we make no specific uptime commitment. The Service may be unavailable due to scheduled maintenance, emergency maintenance, third-party service outages, internet issues, or other causes outside our reasonable control.
5.2We will use commercially reasonable efforts to respond to support requests submitted to support@kyntralabs.io during our normal business hours. We do not commit to specific response or resolution times.
5.3The Service is provided "as is" and "as available." See Section 8 for the full warranty disclaimer.
6

Changes to the Service or Terms

6.1Changes to the Service. We may modify, add, or remove features of the Service from time to time. We will not make changes that materially diminish core functionality for which you have pre-paid without reasonable advance notice.
6.2Changes to these Terms. We may update these Terms from time to time. If we make material changes, we will notify you by email or in the Service at least thirty (30) days before the changes take effect. Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms. If you do not agree to the changes, your sole remedy is to cancel your subscription before the changes take effect.
7

Term, Suspension, and Termination

7.1Term. These Terms apply from your acceptance until your subscription is canceled or terminated.
7.2Cancellation by you. You may cancel your subscription at any time as described in Section 4.4.
7.3Suspension or termination by us. We may suspend or terminate your access to the Service at any time, with or without notice, if:

(a) you breach these Terms or any other agreement with us;

(b) we reasonably believe your use of the Service poses a security or legal risk;

(c) you fail to pay fees when due;

(d) your Salesforce Marketing Cloud subscription is terminated or suspended;

(e) we are required by law or court order to do so; or

(f) we cease offering the Service to customers generally.

7.4Effect of termination. Upon termination:

(a) your right to use the Service immediately ends;

(b) you remain responsible for all fees accrued before termination;

(c) we may delete Your Data from our systems in accordance with our Data Processing Addendum, subject to a reasonable transition window during which you may export Your Data; and

(d) provisions of these Terms that by their nature should survive termination will survive, including Sections 3.5 (aggregated data), 8 (disclaimer), 9 (liability), 10 (indemnification), 11 (IP), and 13 (miscellaneous).

7.5No refunds. Except where required by law, all fees are non-refundable, including in the event we terminate your account for breach.
8

Warranty Disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITH ALL FAULTS, AND WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, KYNTRA DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR TRADE USAGE. KYNTRA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, ACCURATE, OR THAT DEFECTS WILL BE CORRECTED. KYNTRA MAKES NO WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF AI-GENERATED OUTPUTS.

YOU USE THE SERVICE AT YOUR OWN RISK. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO PARTS OF THIS DISCLAIMER MAY NOT APPLY TO YOU.

9

Limitation of Liability

9.1CAP. TO THE MAXIMUM EXTENT PERMITTED BY LAW, KYNTRA'S TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE SERVICE WILL NOT EXCEED THE AMOUNT YOU PAID TO KYNTRA IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100), WHICHEVER IS GREATER.
9.2EXCLUSION OF INDIRECT DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, KYNTRA WILL NOT BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, BUSINESS, DATA, OR USE, EVEN IF KYNTRA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
9.3Time limit. Any claim arising out of or relating to these Terms must be brought within one (1) year after it accrues, or it is forever barred.
9.4Basis of the bargain. You acknowledge that the limitations in this Section 9 are an essential element of the agreement between you and Kyntra, that the fees we charge reflect these limitations, and that we would not provide the Service without these limitations. Some jurisdictions do not allow these limitations, so parts of this Section may not apply to you.
10

Indemnification

10.1By you. You agree to defend, indemnify, and hold harmless Kyntra and its officers, directors, members, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of or relating to:

(a) Your Data, including any allegation that Your Data infringes the rights of, or has caused harm to, a third party;

(b) your breach of these Terms or your violation of applicable law;

(c) your use or misuse of the Service; or

(d) your dispute with any third party, including any of your users or customers.

10.2We will provide you with prompt notice of any claim, reasonable cooperation in the defense, and the right to control the defense (subject to our right to participate with our own counsel at our own expense). You will not settle any claim that imposes any obligation on us without our prior written consent.
10.3We do not offer indemnification for claims that the Service infringes third-party intellectual property rights under these self-service Terms. If you require IP indemnification, please contact us to discuss a negotiated Master Service Agreement.
11

Intellectual Property

11.1We and our licensors own all right, title, and interest in and to the Service, including all related intellectual property rights. These Terms grant you no rights in our intellectual property except the limited license expressly stated in Section 2.
11.2If you provide us with feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use that feedback for any purpose, without any obligation to you.
12

Confidentiality

You may receive information about the Service that is not generally available to the public, including pricing, product roadmap, and technical details (collectively, "Confidential Information"). You agree to keep our Confidential Information confidential and not to disclose it to any third party except as required by law. This obligation continues for two (2) years after termination of your subscription.

13

Miscellaneous

13.1Entire agreement. These Terms (together with the Data Processing Addendum, Privacy Policy, and any plan-specific terms incorporated at sign-up) constitute the entire agreement between you and us regarding the Service and supersede all prior agreements on that subject.
13.2Order of precedence. In the event of conflict: (a) the Data Processing Addendum controls on processing of personal information; (b) plan-specific terms control on the matters they specifically address; and (c) these Terms control on all other matters.
13.3Governing law. These Terms are governed by the laws of the State of Missouri, without regard to its conflicts of laws principles.
13.4Binding arbitration.

(a) Informal resolution first. Before initiating arbitration, the party with a dispute must send written notice to the other party describing the dispute in reasonable detail. If the dispute is not resolved within thirty (30) days after that notice, either party may proceed to arbitration as described in this Section 13.4.

(b) Arbitration. Subject to Section 13.4(c), any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Service (each, a "Dispute") shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") in accordance with the AAA Commercial Arbitration Rules then in effect. The arbitration shall be conducted by a single arbitrator in Kansas City, Missouri. Judgment on the award may be entered in any court of competent jurisdiction.

(c) Exceptions. Notwithstanding Section 13.4(b), either party may seek injunctive or other equitable relief in court (in the state or federal courts located in Cass County, Missouri or, for federal jurisdiction, the U.S. District Court for the Western District of Missouri) to protect its intellectual property rights, confidential information, or rights under Section 2 (License) or Section 12 (Confidentiality), without first proceeding through informal resolution or arbitration. Kyntra may also bring an action in court to collect unpaid fees.

(d) Class action waiver. TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AND KYNTRA EACH WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION OR ARBITRATION. THE ARBITRATOR MAY NOT CONSOLIDATE CLAIMS OF MULTIPLE PARTIES OR PRESIDE OVER ANY FORM OF CLASS PROCEEDING.

13.5Waiver of jury trial. TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AND KYNTRA EACH WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY ACTION ARISING OUT OF OR RELATING TO THESE TERMS THAT IS NOT SUBJECT TO ARBITRATION UNDER SECTION 13.4.
13.6Assignment. You may not assign or transfer these Terms or your subscription without our prior written consent. We may assign these Terms freely, including in connection with a merger, acquisition, financing, or sale of assets.
13.7No third-party beneficiaries. These Terms do not confer any rights on any third party.
13.8Notices. We may send notices to you by email to the address associated with your account, by posting on the Service, or through your account dashboard. You may send notices to us at support@kyntralabs.io.
13.9Force majeure. Neither party is responsible for any failure to perform (other than payment obligations) due to events outside its reasonable control.
13.10Independent contractors. The parties are independent contractors. These Terms do not create any partnership, agency, joint venture, or employment relationship.
13.11Severability. If any provision of these Terms is held unenforceable, the remaining provisions will continue in full force and effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
13.12No waiver. Our failure to enforce any provision of these Terms is not a waiver of our right to enforce that provision later.
13.13Export and sanctions. You represent that you are not (a) located in, or a resident or national of, any country or region subject to comprehensive U.S. sanctions; (b) on any U.S. government list of prohibited or restricted parties; or (c) using the Service in violation of U.S. export control or sanctions laws.
13.14Electronic communications. You consent to receive communications from us electronically. Electronic communications satisfy any legal requirement that such communications be in writing.
14

Contact

Questions about these Terms? Contact us at:

Kyntra Labs LLC
117 S Lexington St, Suite 100
Harrisonville, MO 64701
support@kyntralabs.io