A workflow runtime for marketing campaigns.
Agora is a structured workflow runtime for marketing campaigns. Agencies and in-house brand teams define a reusable workflow once, then run live campaigns through it — with full visibility into who owns what, where it's stuck, and what changed.
The work is cross-functional. Running it is invisible.
Marketing work happens in a graveyard of Google Docs, Slack threads, Asana boards, and Figma comments. Strategy writes a brief, Creative produces, Media plans, Legal reviews, Analytics measures — but the process of running it is invisible. Three things break, every time:
Approvals drift.
Someone changed the audience after creative was already approved. Nobody knows — there's no source of truth and no change history.
Bottlenecks hide.
A section sat with Legal for 14 days. The PM found out at the status meeting.
Process doesn't compound.
Every campaign rebuilds its own scaffolding from scratch — same modules, same approvers, re-typed every time.
Three layered concepts.
Define the workflow once, then run every campaign through it.
Modules
Versioned form templates — "Campaign Brief," "Legal Review." Each owned by a team, with a typed field schema.
Blueprints
A workflow built from modules, with branching logic — if regulated industry → Regulatory Disclosures. The reusable definition you run campaigns through.
Initiatives
A live instance of a blueprint. Every step becomes a Section with its own state — blocked, ready, in progress, review, complete — plus an assignee, an SLA, and answers.
Layered on top: change requests with field-level diffs, threaded chat per section, an activity audit log, SLA tracking that auto-flags breaches, and linked fields that pull from upstream sections — so a later module sees an earlier one's KPI targets without copy-paste.
The product is real, and it maps to the problem.
Each capability closes one of the three gaps above:
- Reusable, versioned Modules & Blueprints — process compounds instead of getting re-typed(→ process doesn't compound)
- Change requests with field-level diffs + a full activity audit log — a real source of truth for what changed and who changed it(→ approvals drift)
- SLA tracking that auto-flags breaches — bottlenecks surface the day they happen, not at the status meeting(→ bottlenecks hide)
- Linked fields across sections — answers flow downstream automatically, no copy-paste
- Three workflow views — Graph, Timeline, and Table — see the same campaign as a flow, a schedule, or a list
- AI helpers — blueprint and module suggestions, plus draft generation, to get a workflow started fast
Plus the operational layer you'd expect: multi-workspace tenancy, per-team and per-workspace dashboards (cycle time, throughput, SLA-breach trend), per-section detail pages, integrated chat, a combined notifications/inbox/queue home, and admin controls for roles and invites.
Demo-ready and entering private beta. Built and shipping on a real cadence — not yet production-hardened, getting there fast.